do poineering project, can do everything, then you are ready to go, the road of entrepreneurship has been a major success. The same is true for the food and beverage business entrepreneurs, do not think that the success of the following four catering entrepreneurs need to bear in mind.
accurate positioning is the prerequisite
food and beverage industry is one of the most competitive industries, entrepreneurs should grasp the principle of dislocation competition, to seek operating characteristics. First of all, it is necessary to identify the service object, and according to the characteristics of the consumption habits, tastes, preferences and other characteristics, targeted to design a variety of food, dining environment layout, thereby establishing operating characteristics. In addition, the market positioning should be dynamic, according to market changes in a timely manner to adjust, continue to introduce new models, new varieties, new services, new features.
correct location is the key
site selection plays a special role in restaurant business. The size of the store, the location, the way and the cost of the direct impact on the target market, promotion strategy, commodity composition, etc.. Generally speaking, restaurants should be selected in the shopping center, downtown, business office area, large residential consumption concentration area, and the bus station, subway station and the subway is also a good choice.
smart marketing is the element
catering business needs a very good marketing art, the best idea into a gimmick, as far as possible, no one I have, I have refined". From this year the catering market situation, entrepreneurs should pay more attention to the characteristics of small restaurants, casual dining and snacks, which features small catering business, especially the "soil" food and local snacks, often a dish or a local snack soil can do a shop fire.
service is helpful
the customer is always God, especially some old customers, they can bring a good market reputation, and have a "snowball effect", the restaurant business bigger and bigger. Therefore, to provide customers with quality services, such as the provision of takeout and booking services, extended business hours, etc., can attract some old customers.
as the saying goes, "hunger breeds discontentment", the catering industry has always been a hot field of entrepreneurship. The Clay oven rolls "," Bobby Steamed Buns "brand success, more people believe in the restaurant industry," spring "," Merrill Lynch Pavilion "this hotel can make money, shop, tea shop Clay oven rolls like a small restaurant also Unlimited Business Opportunities.