Sidebyside video makes Microsofts Siri gaffe look even worse

 

Sidebyside video makes Microsofts Siri gaffe look even worse

first_imgLast week a Microsoft exec made headlines by dismissing Apple’s Siri as good marketing, claiming that Windows Phone has had the same functionality for over a year. The statement is easy fodder for flocks of Apple fanboys, but even the Android faithful and mobile agnostics agree that it’s an inaccurate statement. Now, pouring salt on Microsoft’s wounds, a side-by-side video has been made that makes the remark look even more foolish.As you’ll see below, the result is a brutal humiliation for Windows Phone. Not only does Siri have many more tasks it can perform, but Microsoft’s Tellme can’t even recognize basic speech.You can’t blame Microsoft chief strategy and research officer Craig Mundie for endorsing his company’s services over Apple’s. He works for Microsoft; his job is to say that Windows Phone is better.What makes Mundie look ridiculous is how he went about doing that. Siri is a more advanced service than Tellme; to say otherwise is either foolishness or a lie. Siri’s advantages are numerous and significant: much greater speech recognition, the ability to comprehend casual language, the ability to build commands into a conversation, Wolfram Alpha incorporation, and the integration of stock iOS apps.What would have been a more effective response from Mundie? Last month, Android head Andy Rubin was asked what he thought of Siri. He complimented Apple’s timing, but added that he didn’t think a phone should be an assistant. Whether you agree with this point or not, Rubin shows rhetorical skill: by acknowledging Siri’s strengths, his ultimate dismissal of it has more power.Mundie’s comment, on the other hand, reveals an amateur communicator. He is gung-ho about promoting Microsoft, but ignores major differences between its service and Apple’s. There are many ways to argue that Seattle is better than L.A., but he who says that L.A.’s weather is merely marketed better will get laughed out of a room.A gaffe by one employee isn’t going to bankrupt Microsoft, but the company is sorely in need of an image overhaul. This is particularly true in the mobile market. It got blindsided by the iPod and iPhone, and took too long to offer quality competitors. Then the iPad murdered their clunky Windows tablets overnight. Microsoft needs a mobile branding message that will excite consumers; it needs to be sexy. Is Mundie’s clumsy ignorance the best it can do?Here’s the brutal side-by-side:via Techau, Daring Fireballlast_img

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